Exploration of an architectural idea starts with meeting the people I design for. There’s something rudimentary and intriguing in this formed interaction at the beginning of a project, each inviting the other into their own unique world. From there, the work begins.

Over the past decade, Moran Palmoni Architects have designed a diverse body of projects for private home owners and property developers both in Israel and overseas. The firm won numerous design competitions and has been awarded for design excellence by the Israel Association of United Architects.

The firm’s unique approach is evident in its careful planning of clearly conceived exterior spaces and its adhering to the site’s special conditions, while exercising restraint and modesty towards the surrounding.
Recent projects include the American Colony Preservation and Housing in Tel Aviv, the Luxurious Holiday Villa Compound in Lefkada Island – Greece, The Kibbutzim College of Education, Technology and Arts, The Arava Desert Inn and Commercial Center and the New Educational Complex in  Tel-Aviv which was awarded the prestige  2019 “Rokach Prize” for excellency in public buildings design.

  • In your opinion, what is the role of an architect in our society?

    Any process requires the right rhythm and timing – surely the process of formulating design and environmental culture for a society as young as ours. Good architecture requires time and must stand the test of time, it cannot be implemented instantaneously – it requires patience, observation and rigor in order to gradually produce a local design tradition.
    I try to maintain restraint and humility in my projects and keep simplicity and clarity of design.
    Ihope that some of my intentions and explorations will remain here and may even add value to the local architecture, such that benefits the people who are using and exposed to it.

  • Does architecture influence society? family?

    Architecture influences and influenced by everything. However, politics has a greater effect on our lives and even the most beautiful building cannot fix an ugly reality. Every project has different needs and in all cases I try to find the best solution that responds to its environmental context and the end user.
    In my eyes, human scale is the most critical component of design – it discerns the difference between just formalism to architecture that creates a sense of place.
    Good architecture influences the way we perceive reality and react to it. I assume that any change, even a small one, ultimately produces a change in society.

  • What would you like to be, if not an architect?

    A musician.

    ​Ramat Gan Stadium, 40 thousand spectators, I bought the last remaining tickets for the Leonard Cohen concert. 150 meters away from the stage, 76-year-old singer and a small band. I could hardly see the stage, let alone him. At the beginning of the concert, a group of us sat and talked while listening to the distant music play in the background. Towards the fifth song, I believe we stopped talking, everyone was deeply focused on the little figure with the hat. At that moment I felt he was singing just for me.

    How is it that in the most unlikely place an intimacy is created? Cohen’s songs are made of bare, exposed and very basic materials, with no sound effects or advanced technologies. He manages to touch each and every one of us, something in him makes us stand on our feet and surrender to this experience.
    When we connect with human emotion we can simply shorten distances, we can feel and bring the faraway very close.

UX and Design: Naama Tobias Code: Eli Krupitsky